Zooming in on August

This month is about getting back to business for many people. There’s still plenty of fun to be had, but let’s face it: Summer is winding down. Time for maybe one more summer getaway, and then it’s time to get prepared for fresh starts and new seasons. We don’t know about you, but our recent weeks have been action-packed! The West Edge team has been all over the region for some upcoming projects, and we’re excited for all the new opportunities around the corner.

Collective Off The Clock

Meet Nicole, one of our incredibly talented graphic designers! She and her husband Parker moved to Cheyenne just shy of 2 years ago, and they love getting to call Cheyenne home. Speaking of home—this year, Nicole and Parker bought their first house, which they share with their mischievous cat Harlow and happy-go-lucky dog Denali.

When Nicole isn’t creating beautiful designs for our clients, you can find her out in her garden, going hiking and camping, or training her 3-year-old Quarter Horse Josie. After attending her first Cheyenne Frontier Days this summer, Nicole’s feeling more motivated than ever to compete with Josie in barrel racing one day—and trust us, we’ll be the first ones to excitedly share the news when it happens!



August is full of reasons to celebrate. A few on our calendar: International Beer Day on the 6th, National Women’s Day on the 9th, and Vinyl Record Day on the 12th. On the 13th, we’ll be wishing graphic designer Mycena a happy birthday, followed by celebrating World Photo Day on August 19th, and closing out the month with Frankenstein Day on the 30th.

The end of July marked the end of our summer interns’ time with us! On their last day, we celebrated by checking out their final projects, including a special AR surprise they created for their mentor Des. We’re so proud of what Braydan, Kosta, and Sydni accomplished in such a short time with us, and we’re super excited to see what the future holds for each of them. We miss you three already!

Coolio, Rob Base, and Paint slingers

What a fun weekend! Cheyenne, you’re the best.

This year’s 4-Ever West Tattoo Fest and Paint Slingers street art and tattoo festival was an event to remember. The Coolio and Rob Base concert we threw will be hard to beat next year… but you know us. We’re always up for the challenge.

We can’t thank everyone enough for coming out to enjoy the festivities, and we want to send a huge thanks to all of the organizers and volunteers who made this event possible.

Didn’t make it out this year? Check out our Facebook page to see some photos and videos from the concert, and be sure to stop by Paintslingers.org to see a full list of all the new mural locations around Cheyenne. Additionally, you can download the Visit Cheyenne app (available for Apple and Android) to take a tour of all public art, with new murals to be added soon.

Social Media Tips

Get Strategic with LinkedIn Storytelling

LinkedIn is a professional network—so, while your content should be rich content that sparks conversation, like on other social networks, content you create for LinkedIn should be mostly specific to your industry.

LinkedIn allows you to position yourself as a thought-leader in your industry in a way few other networks can. You can do this by posting breaking news, trends, and other topics that are relative to your position with your company and as an industry insider. Pro tip: Weekdays are the best days to post content to be consumed.

Nate, our Media and Marketing Director, has some tips for where to start when writing for Linkedin:

“Start with your journey, your area of expertise, your mentors or your team, challenges you’ve overcome, and talk about how you did it. Be sure to tag the people and companies you mention in your stories, ask lots of questions, then share the link across your other social networks too.”

Questions? Ask us on LinkedIn!

Around the office…

Some people call it “silly” or “high spirited”; we call it “just another day at the Collective.”

Who knew we’d end up using our garage door like an actual garage door? It’s not every day you can park your classic Mini at your desk, but desperate times (like a Wyoming hail storm) call for creative measures.

Keep up with the Collective!

Stay connected with us, and let us know when you see any of our projects in the wild. We’re on Instagram, Facebook, LinkedIn and Twitter.