a series of conversations from
west edge
Alexandra Smock
12th grade at East High School What I love about being creative is that there is a piece of you in...
Damien Turpin
12th grade at East High School I love being able to move grand ideas out of my head and into my...
Artreprenuership
We’ve talked a lot about entrepreneurship, our role in it, and how it drives our local economy....
Informing Pathways of Study at LCCC
LCCC has launched their Pathways program, providing students the ability to explore a direction of...
All City Art Show
We’re pretty passionate about supporting young artists as they grow and thrive in a creative...
What makes a good brand logo?
Your logo is the most recognizable element of your brand. Even the most subtle nuances of color...
Why you need brand messaging
Brand messaging is your brand’s combination bio and resume. It tells your audience who you are,...
What is brand positioning?
Brand positioning, including your brand positioning statement, can be one of the most effective...
What is branding?
Branding is what sets your brand apart—and what makes it uniquely yours. Branding is the full...
What is brand identity?
A brand identity covers all the elements of your brand people see, including your brand’s colors,...
How to use branding in digital collateral
You’re getting ready to create digital brand collateral and digital stationery: Where do you...
How to use branding in printed collateral
Seeing your brand” in real life” as printed brand collateral and stationery carries a thrill all...
The importance of brand standards
Brand standards, brand guidelines, style manual, style guides, brand book: No matter what you call...
What is Extended Reality (XR)?
Virtual Reality (VR) has had a pretty impressive life so far, and given the advances in the past...
Why you need an XR camera strategy
First, it was the “mobile-first” revolution. As more people began accessing websites from their...
How to use AR in your marketing
Your customers are smart. As more companies are realizing the importance of having an XR camera...
What’s the difference between VR, MR and Web AR?
People are into Virtual Reality (VR), Mixed Reality (MR) and Web AR because each option provides a...
4 ways to use Augmented Reality in marketing
“I want to use Augmented Reality in my marketing.” Great start. Where do you go from here? We’ve...
What’s Virtual Reality (VR)?
Virtual Reality (VR) is a completely immersive experience that shuts out the physical world. When...
What is Mixed Reality (MR)?
Here’s what makes Mixed Reality (MR) such an interesting form of Augmented Reality: Mixed Reality...
What’s Web AR?
“No special software or app required.” Low-effort, high-reward tactics are music to everyone’s...
How to use Image Tracking in marketing
With a camera-enabled device and your unique image, anything is possible. In this form of AR, an...
Why Facial Tracking AR is great for marketing
Ever used a Facebook or Snapchat filter? You’re already familiar with how facial tracking AR...
When to use Location-Based Tracking in marketing
People check in millions of times a day on Facebook, Instagram and Snapchat anyway; why not use...
Why to use World Tracking in marketing
If you’re marketing a physical product, World Tracking is the fastest way you can (almost...