a series of conversations from
west edge
What is a Short Film?
A short film is ideal for longer-form brand storytelling—with emotion. In situations where you...
3 Ways to Make Your Testimonial Video Stand Out
Much like an excellent review, a well-done testimonial video can make the difference between a new...
Benefits of an In-studio Video Shoot
A look inside the West Edge studio during a shootWhile we all love the thrill of shooting on...
3 Tips for an On-location Video Shoot
We asked our video team: What are 3 tips for planning a successful on-location video shoot? ...
The Most Important Question to Ask Your Drone Pilot
When considering commercial drone video, the most important questions you can ask your drone pilot...
How reporting benefits you (and your clients)
You’ve heard of S.M.A.R.T. goals, right? Those are the goals you set (and, hopefully, are setting...
Why are reporting and measurement important?
You’ve defined your SMART goals.You’ve built the campaign.All the assets are live. Now, it’s time...
Should you use digital or traditional advertising?
You’ve got a great message to share: Now, should you use digital advertising or traditional...
What is out of home (OOH) advertising?
Abbreviated, “out of home” advertising is “OOH”—which makes sense, given that you want out-of-home...
What is traditional advertising?
… is it weird to be sentimental about traditional advertising? For most of us, there’s a sense of...
What is digital advertising?
It’s wild to think about the amount of digital advertising we see in a day. Whether you’re...
Our favorite tools for reporting and measurement
In its simplest form, a report includes: Over time, we’ve narrowed down the reporting and...
Top client questions about lead management
When clients want to integrate lead management (or customer relationship management) into their...
What is lead management?
Lead management (or customer relationship management) is the way you organize and manage your lead...
What to ask your website host
Choosing your website host is a big deal. You’re asking someone to be in charge of the security...
What is website hosting?
If you want your website to be searchable, seen, and secure, start with a reliable website host....
Wireframe your website first, design your website second
To create a website wireframe and make a plan for all the content on your site, you want to get...
Website calls to action (CTA) and why you need them
Think of your website’s calls to action (CTAs) as essential wayfinding signs for your visitors. ...
Top 3 benefits of growth-driven website design
A website with growth-driven design is endlessly iterative. Although the benefits of...
What is growth-driven website design?
With growth-driven website design, you’ll launch your website with all the basics in place—and...
What is a mobile-first website?
A mobile-first website is designed with the mobile experience in mind first, desktop experience...
What is website development?
Website development (or “dev”) refers to building, creating and maintaining a website, from the...
Ashlen Brinker
12th grade at Central High SchoolBeing able to make my ideas a reality, and edit them to look how...
JoLynn Paulsen
12th grade at Cheyenne Central High SchoolBeing able to express what I want and like into...
Aryanna Lenhardt
10th grade at East High School I love being able to draw or sketch something, then making it...