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Welcome to Our BLARRRRRRGH!

GameDev: Fueled By the Finish

When I was six years old, I played Super Mario Brothers on the Nintendo Entertainment System for the first time. I had seen arcade games and Atari games before but had never gotten to play. And now that I’d played? I was hooked. But I wasn't hooked on playing the...

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Tiny Cars, Big Hearts

Local Business Owners “Go Fast for Good” to Benefit Charity Cheyenne, Wyoming - May 17, 2017 - On Saturday, May 27, 2017, local business owners will climb into Pro 4 Modified race cars and spend 15 thrilling laps racing against each other at Big Country Speedway (BCS)...

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Digital Marketing for Small Business Presentation

  Thank you to everyone who showed up for the Digital Marketing for Small Business Presentation. The West Edge Collective is passionate about helping small businesses in Cheyenne grow and we were excited to see such a good turn out. We hope that we gave you a...

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Digital Marketing in Wyoming – Does it Work?

  Your new website is up and...nobody seems to care. You wouldn’t throw a party and expect people to show up without sending any invitations. So why would you launch a new website without telling anyone and expect potential customers to flock there? Its really not...

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The Importance of Brand Standards

  Brand standards, brand guidelines, brandards, style manual, style guides…no matter what you call them, brand standards matter. Brand standards are a set of rules and guidelines that protect the look and feel of your organization. It provides a standardized approach...

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Video Marketing, the Internet and Social Media

To say video is everywhere, is stating the obvious, it has permeated our very existence. Our homes, work, our commute, the line at the market, the web, and if there isn’t a screen inside the restroom of your favorite restaurant….pull out your mobile phone. It is this...

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Why we love raving (advocates that is)…

  It was 1990-something, and while attending an industry conference I participated in a breakout session on business development/sales.  The focus was "making the close".  The sales cycle of the time, as defined by Marketing 101 was the acronym AIDA (awareness,...

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Never Skip the Strategy

I hate the word strategy. It’s generic, vague and sounds expensive! And I am not alone. I have worked for years as a software consultant, planning and leading the execution of large projects. Discussions around strategy have almost always been met with resistance or...

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