The Importance of Brand Standards

The Importance of Brand Standards

Brand standards, brand guidelines, brandards, style manual, style guides…no matter what you call them, brand standards matter. Brand standards are a set of rules and guidelines that protect the look and feel of your organization. It provides a standardized approach to...
Never Skip the Strategy

Never Skip the Strategy

I hate the word strategy. It’s generic, vague and sounds expensive! And I am not alone. I have worked for years as a software consultant, planning and leading the execution of large projects. Discussions around strategy have almost always been met with resistance or...