Lesley Rowbal

Marketing Operations Director

With nearly 10 years in the marketing industry, Lesley’s gleaned experience from every sector (public, private and non-profit) while maintaining a consistent record for increasing awareness, stakeholder involvement, and producing highly effective campaign results. As the creative manager for the Wyoming Office of Tourism, Lesley pioneered the office’s social media strategy, oversaw a six-figure media buy, and worked side-by-side with the agency of record to bring large-scale marketing campaigns and initiatives to fruition. Most recently, she worked as the lead digital account services manager for Cabela’s. Lesley has a strong, unwavering drive to deliver exceptional work to the customer that is both strategic and results-driven, and never fails to deliver a few laughs (or a new rendition of your favorite 90’s song) along the way.

  • Project Management 95%
  • Marketing Strategy 75%
  • Collaboration 85%
  • Optimism 100%
  • Love of Disney Movies 99%
  • Finding a Hobby 5%